Avalon Culture

As many companies in our industry are acquired, merged into larger entities and become corporate; at Avalon, we retain and encourage a nimble, cooperative team culture that positively affects everything we do. This essential Avalon spirit drives creativity, initiative, and business practices throughout our organization. Communication, response and service come naturally and without fuss. The creative process is both efficient and pleasant - our client's comment on it.

While our teams are staffed with experienced specialists, every Avalon Associate is empowered to address and tackle wide-ranging requests and problems as they arise, in the planning stages or on the show floor. The operating philosophy at Avalon is to create live marketing solutions for our clients based on a clear vision for the future of their brand. We strive to ensure our expertise delivers project outcomes which provide a clear point of difference.

In the often frenetic world of live marketing, Avalon's Executive Group offers seasoned responses and guidance for the multitude of issues, large and small, that challenge our busy clients. The success of our clients in the face-to-face marketplace is Avalon’s prime gauge of project success.

Tom Iacovone - President
Ray Montague - CEO

Tom Iacovone and Ray Montague have been partners in the trade show industry for over 20 years. In 1986 they purchased Display Arts, now Avalon, and built the company into a major supplier of exhibits, events, environments and museum interiors and locations across North America and worldwide.

Tom's primary focus has been on Account Management and Production with national accounts including DuPont, Campbell's Soup, McCormick Spice and Slim Fast Foods. Ray's role is overall management of the business, with emphasis on business growth through new product lines and building strategic brand awareness within the industry. He is on the Board of Directors of both EDPA (Exhibit Designers and Producers Assoc.) and EDPAF (Foundation) the charitable arm. Ray is also co-chair of the Randy Smith Memorial Golf Classic, the largest charitable fundraiser in our industry.

Robert Iacovone, and Tom Petrella have also been key contributors to the operating success of Avalon, along with our loyal staff, many of whom have been with the company for over 15 years.

Robert Iacovone - Executive Vice President

Robert has been an Account Executive in the tradeshow industry for 16 years. He has a business degree in Business Administration with a minor in Small Business Management. Currently, Robert manages many national accounts including: Air Products, DuPont Company, Intracorp (CIGNA), GMAC, Rich Products, and SKF USA, Inc.

Tom Petrella - Executive Vice President

Tom has been an Account Executive in the exhibit industry for 20 years, starting his career with a national labor company. He has been an integral part of the Avalon management team for 18 years. Tom has successfully managed many national accounts over the years and has developed sustaining relationships with service partners as well as clients.